One of the most important parts about being a photographer is creating a positive experience for our clients – from the moment they inquire, through their session, and to their gallery delivery at the end. Every interaction with clients truly does matter to your business’s success. I often hear that posing is where photographers struggle. They don’t know what to say or how to encourage clients to feel more natural, and so they feel everything has been really awkward for their session. And I’m here to say: I get it. So today, I wanted to dive into three tips for a better posing experience. Creating a positive experience for your clients is the best thing you can do as a photographer!
# 1. Every experience is elevated by communication and preparation.
It sounds simple, right? Make sure to communicate with your clients prior to their session to answer any questions they might have. These questions will range from what to wear to what to expect for the session. While preparing them, it’s a great time to send over any resources you might have – like your Engagement Session Guide. You might feel like you’re overcommunicating, but that’s how you know you’re doing it right!
#2: Remind your clients that they’re going to ROCK their session.
Everyone gets nervous before getting in front of a camera. Spend the first 10-15 minutes of your session just chatting with your couples. I truly want to hear about their lives, wedding planning, and what’s going on. But, it also helps just break the ice for them. Then before we get started I let them know that they will feel awkward at first, and that is totally normal, and I will walk them through everything! This helps acknowledge what they are feeling, and lets them know that they can relax and trust me, which provides a better experience.
#3. Maximize each location to the fullest.
Once you find good light, make sure to stay in that location as long as possible. This will help them feel comfortable, not flustered by moving locations every few minutes. Switch up your poses to make sure your time doesn’t feel stagnant in one place. If you need more help with how to maximize your locations, make sure to check out the Posing Playbook!
Posing is one of the biggest struggles for both photographers and clients alike. But, it doesn’t have to be. That’s why I created my Posing Playbook for other photographers. I’m sharing 28 of my favorite poses (and a 15 minute video!) to help you walk into every session with confidence. Because when you’re confident, your clients will be too! Remember, creating a great experience for your couples is the best thing you can do as a wedding photographer.
Grab a copy of The Posing Playbook today for more tips for a better posing experience!
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