Instagram Reels just turned a year old. And if you are like most, I am sure that a year ago you were not quite sure about this new marketing tactic on Instagram. It felt like Tik Tok was taking over our perfectly curated feeds. But, here we are a year later and Reels is proving to not just be a trend, but a very effective marketing strategy for small business owners. And I want to help you get started with 5 tips!
This is the first thing that needs to happen in order for you to allow yourself the grace to show up on video. You have to get more comfortable being in front of the camera. The way that I practice being on video, is to use it daily. I use Marco Polo to chat with my business friends. I call my family and friends on FaceTime. And I use stories on Instagram weekly. These might seem like small steps, but they make a world of difference to help you feel comfortable and confident on camera.
I know that you see all of these creators posting Reels and think that they just have it all together. I am here to let you in on a little secret. They mess up.. a lot! It is ok to mess up. Do not let it shake your confidence. Take a deep breath and try it again.
If you scroll Instagram Reels, you might see a sound or type of video come up over and over again. This is called a trend. I know it might feel like you are copying others, but just remember that Reels is built on the foundation of inspiration. So be inspired by the trend, make it your own, and post it. Trends allow you to tip toe into Reels, and they usually do pretty well. Because trends take most of the guess work out of what to post, you just have to figure out how you want to post the trend to relate to what you do.
This is a huge part of my framework when it comes to content creation or Reels. I save videos and sounds as I am watching Reels to help me when I am ready to plan out my content. I will spend about 10-15 minutes actively watching Reels to find videos that inspire me, sounds that I like and trends that I want to attempt. Spending those few minutes saving makes the planning part of my framework so much easier.
Speaking of planning, planning a time to batch out your Reels is going to be a game changer. Consistency is key with Reels and setting yourself up to be consistent is done with batching. Side note, when I say consistency, I do not mean that you have to post everyday. If posting once a week is what you have the capacity for, then consistently post once a week. That means that you should carve out time once a month to create 4 Reels to have ready to go. If you are posting twice a week, then you will make 8 Reels. This will allow you to get all of your Reels done and then you do not have to worry about making them constantly.
I know that navigating video is not as easy as we would like. But I truly believe that you can be successful with video content. Take these tips, and start creating Reels, I want to see them. So a little homework, send them to me or tag me in them so that I can come cheer you on. I love watching Reels and I would love to come celebrate you as you get started making your own.